2016_06_10_Sandra_Matz-030_WebI am a computational social scientist and personality researcher who studies human behavior and preferences using a combination of Big Data analytics and traditional experimental methods.

My research aims at understanding how psychological characteristics influence real-life outcomes in a number of business-related domains (e.g. financial well-being, consumer satisfaction or team performance), with the goal of helping businesses and individuals to make better decisions.

Interested? Want to learn more? Why not watch one of my talks on Youtube? Here is one on “Big Data, Psychological Profiling, and the Future of Digital Marketing“, and here my TEDx talk on “How Money Can Buy Happiness“.

And if you want to learn even more about me and my work, please download my CV.