Publications

Published Journal Articles

Matz, S. C., Gladstone, J. J., & Stilwell, D. (in press). In the World of Big Data, Small Effects Can Still Matter: Reply to Boyce et al. Psychological Science

Matz, S. C., Gladstone, J. & Stillwell, D. (2016). Money Buys Happiness if Spending Fits our Personality. Psychological Science, 27(5), 715-725.
Available here

Behrendt, P., Matz, S. C. & Goeritz, A. (2016). An integrative model of leadership behavior. Leadership Quarterly (available online).
Available here

Kosinski, M., Matz, S. C., Gosling, S., Popov, V. & Stillwell, D (2015). Facebook as a Social Science Research Tool: Opportunities, Challenges, Ethical Considerations and Practical Guidelines, American Psychologist, 70(6), 543-556.
Available here

Manuscripts under Review

Matz, S. C., Kosinski, M., Nave, G.& Stillwell, D. (preparing resubmission). Personality targeting as an approach to customer-centric marketing.

Matz, S. C., Segalin, C., Stillwell, D,. Mueller, S. R. & Bos, M. W.  (under review). Personality-customized communication: Using computational methods to predict the personal appeal of marketing images. 

Manuscripts in Preparation

Matz, S. C., & Gladstone, J. J. The financial consequences of kindness: Why agreeableness is a trait the poor cannot afford.

Matz, S. C., Menges, J., Schwartz, A. & Stillwell, D. Predicting income from Facebook profile information.

Matz, S. C., & Netzer, O. (invited manuscript). Using Big Data to Understand Consumers. Current Opinion in Behavioral Science.

Gladstone, J. J., Matz, S. C., Garbinsky, E. Psychological fit in brand choice: The moderating role of price and self-relevance.

 

Book Chapters

Matz, S. C., & Hirsh, J. (in press). Marketing and Personality. In Carducci, B. J. (eds), The Wiley Encyclopedia of Personality and Individual Differences. John Wiley & Sons, Inc.

Matz, S. C. (2016). Personality-customised advertising in the digital environment. In C. Jansson-Boyd & M. Zawisza (eds), International Handbook of Consumer Psychology. Taylor & Francis.

Matz, S. C., Chan, Y. E. F. & Kosinski, M. (2016). Models of Personality. In Tkalcic, Decarolis, de Gemmis, Kosir & Odić (eds), Emotions and Personality in Personalized Systems. Springer.

Behrendt, P. & Matz, S. C. (2014). Wie Sie Probleme lösen anstatt sie zu fokussieren. In A. Ryba, D. Pauw, D. Ginati & S. Rietmann (Hrsg.), Professionnell coachen. Das Methodenbuch: Erfahrungswissen und Interventionstechniken von 50 Coachingexperten. Beltz.

Invited Talks

Matz, S. C. (2017, March 24). The Promises and Perils of Psychographic Targeting: A Look into the Future. Microsoft EXPLAIN conference, Berlin

Matz, S. C. (2015, July 3). Using Big Data and Psychological Theory in Customer-Centric Marketing. Invited Talk at the Marketing Seminar, McCombs School of Business, Austin.

Matz, S. C. (2015, July 3). Using Big Data and Psychological Theory in Customer-Centric Marketing. Invited Talk at the Marketing Seminar, ESADE School of Business, Barcelona.

Matz, S. C. (2015, July 3). Using Big Data and Psychological Theory in Customer-Centric Marketing. Invited Talk at the Marketing Seminar, London School of Business, London.

Matz, S. C. (2015, July 3). Using Big Data and Psychological Theory in Customer-Centric Marketing. Invited Talk at the Marketing Seminar, Columbia Business School, New York.

Matz, S. C. (2015, July 3). Big Data Assessment: Predicting Psychological Traits from Digital Footprints. Invited Keynote at the VII Brazilian Congress for Psychological Assessment, Sao Paulo.

Matz, S. C. (2015, June 16). Using Big Data in personality-customised advertising. Invited Keynote at the DataIQ Summit, London.

Matz, S. C. (2014, October 7). Using preference-based predictions of personality for customised advertising on Facebook. Invited talk at the WWBP, University of Pennsylvania.

Conference Publications

Matz, S. C. (forthcoming). The benefits of personality-tailored marketing. 2nd International Convention of Psychological Science, Vienna.

Matz, S. C., & Gladstone, J. (forthcoming). Nice Guys Finish Last: Agreeableness is Linked to Negative Financial Outcomes in Low-Income Individuals. 18th Annual Meeting of the Society for Personality and Social Psychology, San Antonio.

Matz, S. C., Gladstone, J., & Stillwell, D. (2016). Money Buys Happiness if Spending Fits our Personality. 18th European Conference on Personality, Timisoara (Romania).

Matz, S. C., Segalin, C., Stillwell, D., & Bos, M. (2016). Personality-tailored advertising: Using automatically extracted features to increase the personal appeal of commercial images. 28th Annual APS Convention, Chicago, IL.

Matz, S. C., Gladstone, J., & Stillwell, D. (2016). Money Buys Happiness if Spending Fits our Personality. 17th Annual Meeting of the Society for Personality and Social Psychology. San Diego, CA.

Matz, S. C., Popov, V., Stillwell. D., & Kosinski, M. (2015). Using the Big Five for personality-customised advertising on Facebook. 16th Annual Meeting of the Society for Personality and Social Psychology. Long Beach, CA.

Matz, S. C., Chan. Y. E. F., Popov, V., Stillwell. D., & Kosinski, M. (2014). Using Big Data in real-life online marketing: personality-targeted and tailored advertisements on Facebook. 26th Annual APS Convention, San Francisco, CA.