Publications

Published Journal Articles

Matz, S. C., & Netzer, O. (2017). Using Big Data as a Window Into Consumer Psychology. Current Opinion in Behavioral Science, 18, 7-12. Available here

Matz, S. C., Gladstone, J. J., & Stilwell, D. (2017). In the World of Big Data, Small Effects Can Still Matter: Reply to Boyce et al. Psychological Science, 28(4), 547-550.
Available here

Matz, S. C., Gladstone, J. & Stillwell, D. (2016). Money Buys Happiness if Spending Fits our Personality. Psychological Science, 27(5), 715-725.
Available here

Behrendt, P., Matz, S. C. & Goeritz, A. (2016). An integrative model of leadership behavior. Leadership Quarterly, 28(1), 229-244.
Available here

Kosinski, M., Matz, S. C., Gosling, S., Popov, V. & Stillwell, D (2015). Facebook as a Social Science Research Tool: Opportunities, Challenges, Ethical Considerations and Practical Guidelines, American Psychologist, 70(6), 543-556.
Available here

Manuscripts under Review

Matz, S. C., Kosinski, M., Nave, G.& Stillwell, D. (preparing resubmission). Personality targeting as an approach to customer-centric marketing.

Matz, S. C., Segalin, C., Stillwell, D,. Mueller, S. R. & Bos, M. W.  (under review). Personality-customized communication: Using computational methods to predict the personal appeal of marketing images. 

Kulkarni, V., Kern M. L., Stillwell, D., Kosinski, M., Matz, S., Ungar, L., Skiena, S. & Schwartz, A. (under review). Latent Human Traits in the Language of Social Media: An Open-Vocabulary Approach

Manuscripts in Preparation

Matz, S. C., & Gladstone, J. J. The financial consequences of kindness: Why agreeableness is a trait the poor cannot afford.

Matz, S. C., Menges, J., Schwartz, A. & Stillwell, D. Predicting income from Facebook profile information.

Gladstone, J. J., Matz, S. C., Garbinsky, E. Psychological fit in brand choice: The moderating role of price.

 

Book Chapters

Matz, S. C., & Hirsh, J. (in press). Marketing and Personality. In Carducci, B. J. (eds), The Wiley Encyclopedia of Personality and Individual Differences. John Wiley & Sons, Inc.

Matz, S. C. (2016). Personality-customised advertising in the digital environment. In C. Jansson-Boyd & M. Zawisza (eds), International Handbook of Consumer Psychology. Taylor & Francis.

Matz, S. C., Chan, Y. E. F. & Kosinski, M. (2016). Models of Personality. In Tkalcic, Decarolis, de Gemmis, Kosir & Odić (eds), Emotions and Personality in Personalized Systems. Springer.

Behrendt, P. & Matz, S. C. (2014). Wie Sie Probleme lösen anstatt sie zu fokussieren. In A. Ryba, D. Pauw, D. Ginati & S. Rietmann (Hrsg.), Professionnell coachen. Das Methodenbuch: Erfahrungswissen und Interventionstechniken von 50 Coachingexperten. Beltz.

Invited Talks

Matz, S. C. (2017, June 8). Big Data, Psychological Profiling and the Future of Digital Marketing. Invited Keynote at the ADC Digital Experience, Düsseldorf.

Matz, S. C. (2017, June 6). Psychographic Persuasion. Invited Talk at the European Commission Joint Research Center, Ispra.

Matz, S. C. (2017, May 30). Digital Psychometrics. Invited Talk at the Fraunhofer-Institut for Technik und Wirtschaftsinformatik, Kaiserslautern.

Matz, S. C. (2017, May 16). Digital Psychometrics and its Effects on Technology. Invited Keynote at Apache: Big Data North America 2017, Miami.

Matz, S. C. (2017, April 26) Big Data, Psychological Profiling and the Future of Digital Marketing. Trivago Academy, Düsseldorf.

Matz, S. C. (2017, March 24). The Promises and Perils of Psychographic Targeting: A Look into the Future. Invited Keynote at Microsoft EXPLAIN conference, Berlin.

Matz, S. C. (2015, July 3). Using Big Data and Psychological Theory in Customer-Centric Marketing. Invited Talk at the Marketing Seminar, McCombs School of Business, Austin.

Matz, S. C. (2015, July 3). Using Big Data and Psychological Theory in Customer-Centric Marketing. Invited Talk at the Marketing Seminar, ESADE School of Business, Barcelona.

Matz, S. C. (2015, July 3). Using Big Data and Psychological Theory in Customer-Centric Marketing. Invited Talk at the Marketing Seminar, London School of Business, London.

Matz, S. C. (2015, July 3). Using Big Data and Psychological Theory in Customer-Centric Marketing. Invited Talk at the Marketing Seminar, Columbia Business School, New York.

Matz, S. C. (2015, July 3). Big Data Assessment: Predicting Psychological Traits from Digital Footprints. Invited Keynote at the VII Brazilian Congress for Psychological Assessment, Sao Paulo.

Matz, S. C. (2015, June 16). Using Big Data in personality-customised advertising. Invited Keynote at the DataIQ Summit, London.

Matz, S. C. (2014, October 7). Using preference-based predictions of personality for customised advertising on Facebook. Invited talk at the WWBP, University of Pennsylvania.

Conference Publications

Matz, S., Harari, G.M., Müller, S.R., Gosling, S.D. Using experience sampling methods to study person-environment fit. Meeting of the Society for Ambulatory Assessment, Luxembourg.

Matz, S. C., Stillwell. D., Nave, G. & Kosinski, M. (2017). Psychographic Persuasion as an Effective Approach to Digital Mass Communication. ARP. Sacramento, CA.

Matz, S. C. (2017). The benefits of personality-tailored marketing. 2nd International Convention of Psychological Science, Vienna.

Matz, S. C., & Gladstone, J. (2017). Nice Guys Finish Last: Agreeableness is Linked to Negative Financial Outcomes in Low-Income Individuals. 18th Annual Meeting of the Society for Personality and Social Psychology, San Antonio.

Matz, S. C., Gladstone, J., & Stillwell, D. (2016). Money Buys Happiness if Spending Fits our Personality. 18th European Conference on Personality, Timisoara (Romania).

Matz, S. C., Segalin, C., Stillwell, D., & Bos, M. (2016). Personality-tailored advertising: Using automatically extracted features to increase the personal appeal of commercial images. 28th Annual APS Convention, Chicago, IL.

Matz, S. C., Gladstone, J., & Stillwell, D. (2016). Money Buys Happiness if Spending Fits our Personality. 17th Annual Meeting of the Society for Personality and Social Psychology. San Diego, CA.

Matz, S. C., Popov, V., Stillwell. D., & Kosinski, M. (2015). Using the Big Five for personality-customised advertising on Facebook. 16th Annual Meeting of the Society for Personality and Social Psychology. Long Beach, CA.

Matz, S. C., Chan. Y. E. F., Popov, V., Stillwell. D., & Kosinski, M. (2014). Using Big Data in real-life online marketing: personality-targeted and tailored advertisements on Facebook. 26th Annual APS Convention, San Francisco, CA.