Sandra Matz is the David W. Zalaznick Associate Professor of Business at Columbia Business School in New York.

She is interested in the role of psychological characteristics in a number of business-related domains (e.g. marketing or management). More specifically, her research combines traditional experimental methods with Big Data analytics to study how psychological characteristics influence real-life outcomes such as financial well-being, consumer satisfaction or team performance,  and how such insights can be used to help businesses and individuals make better decisions.

In July 2017, Sandra Matz completed her PhD at the University of Cambridge Psychology Department (Thesis title: Psychological Fit in Customer-Centric Marketing), and started as an Assistant Professor in the Management Division at the Columbia Business School in New York City.

ADC DiX Festival 2017Sandra Matz consults and delivers talks for companies on the topic of psychological targeting and the ethics of Big Data. She works closely with industry to apply her scientific insights and help companies leverage data to make better decisions for their customers and employees.