I am interested in the role of psychological characteristics in a number of business-related domains (e.g. marketing or management). More specifically, my research combines traditional experimental methods with Big Data analytics to study how psychological characteristics influence real-life outcomes such as financial well-being, consumer satisfaction or team performance, and how such insights can be used to help businesses and individuals make better decisions.
I have recently finished my PhD at the University of Cambridge Psychology Department (Thesis title: Psychological Fit in Customer-Centric Marketing). In July 2017, I will start as an Assistant Professor in the Management Division at the Columbia Business School in New York City.
Before coming to Cambridge as a PhD candidate I studied Psychology at the Albert-Ludwigs University in Freiburg (Germany), focusing on leadership development and successful communication in project teams. I developed my passion for the combination of personality research and Big Data during an exchange year at the University of Cambridge in 2011/12, in which I wrote my undergraduate thesis under the supervision of Dr. Michal Kosinski.
Between September and December 2015 I joined the behavioral lab at Disney Research in Pittsburgh for a 4-months internship under the supervision of Dr. Maarten Bos. The goal of our on-going collaboration is to identify ways in which customers’ experiences in and outside the parks can be enhanced through various personalization strategies.
Besides my academic research I consult and deliver talks for companies on the topic of personalized digital marketing and persuasion. I have worked with a number of national and international companies such as Edelman (with customer: Barclays), Grayling (with customer: HiltonHHonors), VisualDNA and Perpetual Fostering. The goal of these collaborations is to make my insights available to companies and to further advance our understanding of personalized digital communication by testing cutting-edge technologies in real-world settings. For more information see Consultancy.
I collaborate with numerous researchers in Cambridge and around the world, including Dr. Joe Gladstone and Dr. David Stillwell (Cambridge Judge Business School), Dr. Michal Kosinski (Stanford Graduate School of Business), Dr. Samuel Gosling (University of Texas), Dr. Gabriella Harari (Stanford University), Sandrine Mueller (University of Cambridge), Dr. Lucas Carvalho (Universidade São Francisco, Brazil), and Dr. Jochen Menges (WHU Düsseldorf, Germany).
On a personal note: I love travelling, rock climbing and good food.
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